LA MER BLUE HEART
With our Blue Heart initiative, we aim to give back to the ocean which has provided us with so much. Through awareness-raising programmes, partnerships with inspiring environmental advocates, and charitable donations through the La Mer Blue Heart Oceans Fund, we’re committed to helping protect marine habitats across the globe in hopes of ensuring flourishing seas for generations to come.
Over 90% of La Mer’s sea plants are responsibly sourced.
Inclusive of Sea Kelp, Marine & Seaside Plants & Seaborn Ferments, by volume purchased in FY 2021
By the end of 2025,
over 75 percent of our product packaging will be recycled, recyclable, reusable, refillable or recoverable.
BLUE HEART PROGRESS (SO FAR)
2022
Our renewed partnerships assist EarthEcho’s organization of coastal restoration projects across 5 countries, while GreenWave significantly progresses towards their goal of building the first indigenous-owned kelp hatchery on the east coast.
2021
With a grant, La Mer Blue Heart Oceans Fund supports GreenWave’s mission to scale regenerative ocean farming to coastal and Indigenous communities around North America.
2020
We were proud to support EarthEcho’s OceanEcho 30X30 initiative, which aims to build a global youth movement to protect 30% of our ocean by 2030.
2019
With our assistance, The Nature Conservancy plants 400,000 mangroves in the Caribbean.
2018
Support for the Oceano Azul Foundation leads to the discovery of the LUSO Hydrothermal Field in the Azores, a unique zone of biological, geological and chemical importance that is now declared a Marine Protected Area.
2017
We launch La Mer Blue Heart Oceans Fund as a way to make charitable contributions that support ocean preservation efforts.
2015
We support two new National Geographic Society Emerging Explorers who are making strides in ocean sustainability research and biofluorescence.
2014
We kick off a 3-year partnership with the National Geographic Society to help support their emerging explorers program.
2005
La Mer embarks on an eight-year partnership with Oceana to support Marine Protected Areas. The partnership resulted in the protection of 16.1 million square miles of seafloor habitats.