LA MER
BLUE HEART
We made a promise to come together in support of the ocean. A promise that began with our communities, helping to protect and preserve this place of enchantment, where beauty thrives, where life is renewed and where we return again and again on our never-ending quest for new discoveries.
OUR MISSION
We are committed to helping protect marine
habitats across the globe, in hopes to ensure
future flourishing seas for generations to come.
Through charitable donations by the La Mer
Blue Heart Oceans Fund, we strive to create
ripples of good that leads to waves of change.
LA MER
BLUE HEART
O C E A N S F U N D
We launched this fund to further our La Mer
Blue Heart initiatives, which help support
ocean conservation efforts around the world.
This year, we are funding organizations that
focus on educating future generations by
empowering them to become change agents
in their local communities.
2019
La Mer Blue Heart Oceans Fund helped support the planting of 30,000 mangroves in the Caribbean.
2018
La Mer Blue Heart Oceans Fund supports conservation initiatives in The Azores, Grenada and East China Sea.
2017
We launch La Mer Blue Heart Oceans Fund as a way to make charitable contributions that support ocean preservation efforts.
2016
La Mer partners with high-profile ocean advocates to encourage consumers worldwide to share ocean inspirations through #LaMerBlueHeart.
2015
We support two new National Geographic Society Emerging Explorers who are making strides in ocean sustainability research and biofluorescence.
2014
We kick off a 3-year partnership with the National Geographic Society to help support their emerging explorers program.
2013
We work with renowned ocean-explorer Dr. Sylvia Earle to delve into underwater habitat protection and address actionable changes.
2012
Together with National Geographic, we launch “La Mer Oceans”, a photography competition featuring majestic interpretations of oceans everywhere.
2010
LA MER BLUE HEART AMBASSADORS
We’re partnering with leading
conservationists, scientists and creators to
educate and empower the next generation of
ocean advocates—and inspire action in
support of protecting our sparkling seas.
PHILIPPE COUSTEAU
A leading environmentalist, explorer, and
award-winning filmmaker, Philippe focuses
his conservation efforts on empowering
youth around the world to build a
sustainable future for our oceans.
DR. AYANA
ELIZABETH
JOHNSON
Dr. Johnson is a marine biologist, policy expert, and the founder of Urban Ocean Lab, a think tank for the future of coastal cities.
THOMAS PESCHACK
One of the most influential wildlife photojournalists of our time, Thomas
brings the world’s oceans and islands
to life through the lens of conservation.
OUR ONGOING COMMITMENT
In the journey to protect the living
connection we all have to the ocean, we
know that even small acts of participation
can make a huge impact.
